Events

Events

Extending Your Reach Online

Search engine optimization (SEO) is critical to driving traffic to your website, but what happens when visitors land on your site? Is the content user focused or internal jargon? Are visitors able to get accomplish what they came to your site for, quickly? Attend this workshop to get easy-to-implement tips to help improve your visibility, build your brand, and grow your website traffic. Topics discussed will include:

• The user experience: Making your website more intuitive for visitors
• Understanding and optimizing your online presence
• Getting found: The mystery of SEO (search engine optimization)

Google Analytics Review

In a group setting or one-on-one, we will review Google Analytics screen by screen. By reviewing the key metrics you will learn to identify which marketing strategies are working for you. We’ll review positive and negative trends so you will be able to assess future marketing endeavors. You will learn:

• Where, geographically, your website visitors are coming from
• Whether they’re using PCs, Macs, or mobile devices, and which ones
• What verbiage they are typing into the search bar when looking for your business
• Which social sites are sending traffic to your site
• Which pages on your site get the most traffic
• How long visitors are spending on your site, and which pages they’re visiting

Strategic Marketing/Lead Generation

“If you build it they will come” doesn’t work when it comes to your website. In order for your business to grow, you need to be constantly filling the pipeline – the sales funnel – with relevant and promising contacts and opportunities. Driving targeted website traffic is the first step. We’ll review a variety of ways to generate leads, and specific strategies for nurturing those leads to convert them into customers.

Blogging on WordPress

Blogging is a proven way to illustrate your expertise and increase your visibility, and WordPress is the leading blogging platform. In this workshop we will review:

• How to navigate the back end of the platform (including posts, comments, SEO, formatting, scheduling and more)
• Writing to capture your visitor’s attention
• Tools to maintain cadence
• Plug-ins, widgets and social sharing to expand your reach

Conquering LinkedIn

In a group setting or one-on-one, we will review each section of a personal LinkedIn profile, demonstrating how to make edits and providing tips for best practices to highlight your online visibility. We will cover privacy settings, use of groups, status updates, blogging through LinkedIn’s publisher platform, recommendations, skills, managing connections and other applications that are relevant for your unique situation. Building and leveraging company profiles also reviewed. Interactive workshop.

Learn Twitter

In a group setting or one-on-one, we will walk through how to build and edit a business Twitter profile. Key sections of the profile will be discussed. Best practices for engagement, including retweets, mentions and follows will be reviewed. We will explain how to find valuable profiles to follow, based on your business and target clients. We’ll cover elements of a good post, including tagging, hash tags, uploading photos and videos, and linking to your content and others. We will review scheduling tools and will provide tips for best practices to maintain cadence. Interactive, hands-on workshop, customizable to your needs.

Building Your Brand Online and Offline

Your presence – both online and offline (in person) – both contribute to the impact you make. Frankly, we can’t create a positive impression with one and not the other … and anything less than a professional presence can wreck your career or business reputation. In this program you will learn to manage:

• your online presence – WHAT visitors and potential clients read about you online, and
• your offline personal presence – HOW you present yourself as a trusted professional to the live world

This co-branded program is offered to businesses in partnership with Betsy Day of Signature Presence at Work and can be adapted to meet your company’s needs.

Using Facebook for Business

Can using Facebook really help your business? Is it the right platform for your business? How do you get others to “like” your Facebook page? This workshop will provide you with an understanding how to navigate Facebook so that you can efficiently and effectively use the platform to help grow your business. Best practices for engagement, including “likes,” comments and shares will be reviewed. We’ll review the “W” questions: where to spend your time, what to do once you get there, when you should post, and why social media is a smart way to market your company. Get practical tips that you can put to work right away to increase visibility for your business.

Other courses

We also conduct comprehensive content marketing training to help you approach your content marketing in a strategic way, offering you systematic, sustainable, logically-driven processes to achieve marketing results. Contact us to discuss your needs.

May 16, 2018
Conquering LinkedIn
Sponsored by North Shore Community College, Corporate Executive Education

September 11, 2017
Managing Your Business Online
Sponsored by Krosslink Entrepreneur Group, Reading Public Library

September 21, 2016
Conquering LinkedIn – Supervisors’ Connection
Sponsored by North Shore Community College, Corporate Executive Education

July 28, 2016
Building Your Business With LinkedIn – Keller Williams Realty
Sponsored by Guida Law Associates

May 19, 2016
Extending Your Reach Online
Sponsored by Reading-North Reading Chamber of Commerce

April 28, 2016
Blogging on WordPress
Offered through Reading Community Education

September 10, 2015
10 Key Ways To Leverage LinkedIn
Sponsored by the Arlington Chamber Of Commerce Women’s Networking Group

March-April, 2015
Purposeful Marketing
Enabled through a MA Workforce Development grant

April 26, 2015
Social Media Tips & Best Practices audioconference
Offered through National Institute of Whole Health

January 13, 2015
Lunch & Learn Tech Tools – Conquering LinkedIn
Offered by the Cambridge Chamber of Commerce

November 10, 2014
Conquering LinkedIn
Offered by ValleyWorks Career Center, Lawrence, MA

October 28, 2014
Strategic Online Marketing & Lead Generation
Offered through the Center for Women & Enterprise

May 20, 2014
Making Sense of Twitter: An Interactive Workshop
Offered by Reading MA Community Education

April 30, 2014
Using Facebook for Business: An Interactive Workshop
Offered by Reading MA Community Education

April 3, 2014
Conquering LinkedIn: A Hands-On Workshop
Offered by Reading MA Community Education

October 23, 2013
Conquering LinkedIn: An Overview
Sponsored by Reading-North Reading Chamber of Commerce

October 8, 2013
Conquering LinkedIn: A Hands-On Workshop
Sponsored by Reading MA Community Education

June 27, 2013
Expert Office Hours – coaching by appointment
Sponsored by City of Cambridge Community Development

June 18, 2013
North By North Shore – Twitter for Business
Danvers, MA

May 14, 2013
Extending Your Reach Online
Cambridge, MA – Sponsored by CWE and the City of Cambridge

May 3, 2013
Lead Generation
Danversport Yacht Club, Danvers, MA Sponsored by North Shore Business Forum

April 10, 2013
Using Facebook and Twitter for Business
Reading, MA – Sponsored by Reading Community Education

October 23, 2012
Using Facebook & Twitter for Business
Beverly, MA – Sponsored by North Shore Community College

October 19, 2012
Panelist, Women’s Toolbox Conference: Optimizing your online presence
Wakefield, MA

October 10, 2012
Using Facebook & Twitter for Business
Reading, MA – Sponsored by Reading Community Education

September 19, 2012
Using Facebook & Twitter for Business
Beverly, MA – Sponsored by North Shore Community College

June 14, 2012
You 2.0: Your Online Profile
Lexington, MA – Sponsored by Boston Women Connect

May 8, 2012
Extending Your Reach Online
Cambridge, MA – Hosted by the City of Cambridge

April 3, 2012
Extending Your Reach Online
Reading, MA – Sponsored by Reading Adult Education

March 14, 2012
The User Experience
Andover, MA – Hosted by Dare to be Phenomenal

December 13, 2011
Facebook & Twitter for Business
Cambridge, MA – Hosted by Center for Women & Enterprise

November 30, 2011
Extending Your Reach Online
Boston, MA – Hosted by Center for Women & Enterprise

November 3, 2011
Boost Your Business’ Online Presence!
Hosted by Reading, MA Community Education

October 27, 2011
Panel member speaking on: New media: Engagement and dialogue with pull marketing
Burlington, MA – Sponsored by Boston Women Connect

October 4, 2011
Your Online Presence
Waltham, MA – Hosted by The Commonwealth Institute

October 19, 2010
eCommerce Basics: Launching or Improving Your Online Store
Boston, MA – Sponsored by the Center for Women & Enterprise