Frequently Asked Questions

Search Engine Optimization

What is search engine optimization?

Search engine optimization (SEO) is a collection of actions intended to attract the attention of search engines in order to rank (appear) in the search results pages. Search engines use complex, multi-faceted algorithms to determine which sites (and which pages) appear in organic (unpaid) search results. SEO is not a quick effort or a one-time activity, but rather is an ongoing process to grow visibility online, and it includes both on-page (website) and off-page (outreach) activities. Learn more in our blog articles about search engine optimization.

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What is search engine optimization?

Search engine optimization (SEO) is a collection of actions intended to attract the attention of search engines in order to rank (appear) in the search results pages. Search engines use complex, multi-faceted algorithms to determine which sites (and which pages) appear in organic (unpaid) search results. SEO is not a quick effort or a one-time activity, but rather is an ongoing process to grow visibility online, and it includes both on-page (website) and off-page (outreach) activities. Learn more in our blog articles about search engine optimization.

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What is search engine optimization?

Search engine optimization (SEO) is a collection of actions intended to attract the attention of search engines in order to rank (appear) in the search results pages. Search engines use complex, multi-faceted algorithms to determine which sites (and which pages) appear in organic (unpaid) search results. SEO is not a quick effort or a one-time activity, but rather is an ongoing process to grow visibility online, and it includes both on-page (website) and off-page (outreach) activities. Learn more in our blog articles about search engine optimization.

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Blogging

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

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How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

Share

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

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Mobile Websites

What is a mobile responsive website?

A mobile responsive website adjusts the information on a web page to accommodate the device it’s being viewed on. For example, a website page that has four columns of copy and rotating header images may display the text on a tablet with two columns and two rows. On a phone, the rotating header images may display stacked rather than rotating. In many cases, a tablet or mobile website version omits some of the content on the full desktop site. Sites that are not mobile-responsive require scrolling and zooming to magnify tiny text and are penalized by search engines. Learn more about mobile responsive websites.

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What is a mobile responsive website?

A mobile responsive website adjusts the information on a web page to accommodate the device it’s being viewed on. For example, a website page that has four columns of copy and rotating header images may display the text on a tablet with two columns and two rows. On a phone, the rotating header images may display stacked rather than rotating. In many cases, a tablet or mobile website version omits some of the content on the full desktop site. Sites that are not mobile-responsive require scrolling and zooming to magnify tiny text and are penalized by search engines. Learn more about mobile responsive websites.

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What is a mobile responsive website?

A mobile responsive website adjusts the information on a web page to accommodate the device it’s being viewed on. For example, a website page that has four columns of copy and rotating header images may display the text on a tablet with two columns and two rows. On a phone, the rotating header images may display stacked rather than rotating. In many cases, a tablet or mobile website version omits some of the content on the full desktop site. Sites that are not mobile-responsive require scrolling and zooming to magnify tiny text and are penalized by search engines. Learn more about mobile responsive websites.

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eCommerce

How can I increase my social media followers? Should I purchase them?

While purchased followers may initially offer credibility, the best way to acquire and retain social media followers is the same way you gain readers of your blog — by publishing useful, appealing and original content. A key requirement to growing your influence on social media is engaging with others on topics of interest. Spend the majority of your allocated time reviewing, commenting and sharing the content posted by your target customers, industry peers and followers. A few other best practices for social media: develop and maintain a regular cadence, utilize relevant hashtags and actively manage your notifications.

How can I increase my social media followers? Should I purchase them?

While purchased followers may initially offer credibility, the best way to acquire and retain social media followers is the same way you gain readers of your blog — by publishing useful, appealing and original content. A key requirement to growing your influence on social media is engaging with others on topics of interest. Spend the majority of your allocated time reviewing, commenting and sharing the content posted by your target customers, industry peers and followers. A few other best practices for social media: develop and maintain a regular cadence, utilize relevant hashtags and actively manage your notifications.

How can I increase my social media followers? Should I purchase them?

While purchased followers may initially offer credibility, the best way to acquire and retain social media followers is the same way you gain readers of your blog — by publishing useful, appealing and original content. A key requirement to growing your influence on social media is engaging with others on topics of interest. Spend the majority of your allocated time reviewing, commenting and sharing the content posted by your target customers, industry peers and followers. A few other best practices for social media: develop and maintain a regular cadence, utilize relevant hashtags and actively manage your notifications.

How do I sell my products online?

When starting out, many sellers rely on marketplace platforms like Etsy or Amazon Marketplace to sell their products. With the infrastructure in place, these platforms have already integrated the many necessary elements, including a shopping cart engine, secure credit card processing, storefront templates, shipping options and search filters. If you’re selling services or a limited number of products, a simple PayPal purchasing option on your website may be sufficient. To launch an online store, first secure sufficient inventory and arrange for order fulfillment. Then you’ll select a shopping cart engine and build out your online store with robust product images and descriptions, pricing, shipping and policies … following eCommerce best practices.

How do I sell my products online?

When starting out, many sellers rely on marketplace platforms like Etsy or Amazon Marketplace to sell their products. With the infrastructure in place, these platforms have already integrated the many necessary elements, including a shopping cart engine, secure credit card processing, storefront templates, shipping options and search filters. If you’re selling services or a limited number of products, a simple PayPal purchasing option on your website may be sufficient. To launch an online store, first secure sufficient inventory and arrange for order fulfillment. Then you’ll select a shopping cart engine and build out your online store with robust product images and descriptions, pricing, shipping and policies … following eCommerce best practices.

How do I sell my products online?

When starting out, many sellers rely on marketplace platforms like Etsy or Amazon Marketplace to sell their products. With the infrastructure in place, these platforms have already integrated the many necessary elements, including a shopping cart engine, secure credit card processing, storefront templates, shipping options and search filters. If you’re selling services or a limited number of products, a simple PayPal purchasing option on your website may be sufficient. To launch an online store, first secure sufficient inventory and arrange for order fulfillment. Then you’ll select a shopping cart engine and build out your online store with robust product images and descriptions, pricing, shipping and policies … following eCommerce best practices.

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

How long should my blog posts be?

If you Google this question you’ll get pages and pages of results with widely varying opinions. Written posts should be somewhere between 250 and 2500 words. While longer posts may help your placement in search results, many readers abandon before completing an article. In recognition of today’s time-starved typical reader, I target 500-700 words per written post. However, some posts may be shorter or longer. Rather than focusing on length, craft concise, well-disciplined and honed content that informs, assists or entertains readers. Blog articles don’t have to be just the written word, either — be creative.

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