CHALLENGE: Website Re-launch
With an old-fashioned user experience, unremarkable stock photos and outdated content, the website for this executive coach diminished her credibility. She needed a seasoned professional to guide the entire development process including site design, content development, image selection, user experience, brand voice and recommended functionality.
SOLUTION:
Our guided development process helped Coach Andrea to re-envision and hone many aspects of her business. The new website user experience balances contemporary design principles with simplicity, providing visitors a natural and efficient path to the information they need. Copious attention to content development and image selection highlight Coach Andrea’s unique strengths.
“Nancy has a straightforward guided process that worked to create a new website. Starting with a questionnaire to touch all my current marketing, branding and social media, she helped me create an effective new website and address all the different parts of my business impacted by this change. Her process included: site design, page-by-page content development, image selection, user experience, brand voice and recommended functionality. She is thorough, remains calm (even when I was riding some highs and lows), and gets the job done. I highly recommend Nancy if you want a new website, or just need marketing support.”
~ Andrea Novakowski, Master & Board-Certified Executive Coach
CHALLENGE: Website & Marketing
The website for this dental practice was generic and uninspired, and a planned re-launch was stalled. They needed a marketing partner to oversee the website process and provide ongoing marketing leadership and support.
SOLUTION:
Crafted original website content, designed architecture and project managed site migration. Claimed and optimized online listings and social profiles. Managed social media presence with engaging executions and brand-relevant content to drive visibility and conversions. Created editorial calendar, launched blog and created search engine optimized, relevant blog content.
“My practice and I have worked with Nancy for the past 2+ years and have nothing but positive things to say about her work. Nancy handles our social media, website, blogging and advertising and she is thorough, expert and highly detailed in her work. I can’t recommend her more highly.”
~ Steve Tonelli, DMD, Dental Health Concepts
CHALLENGE: Business Launch
An experienced nonprofit professional was ready to parlay her deep expertise into an advisory consultancy to guide nonprofit organizations in achieving consistent, sustained fundraising practices. The client needed strategic and practical business, web and marketing guidance for the business launch.
SOLUTION:
Developed and managed launch timeline and business plan; served as website lead and provided strategic support, content edits, branding guidance and launch oversight for a new nonprofit consulting business.
“When I decided to launch my consulting business after 20+ years as a nonprofit fundraising professional, the single most important thing I did was to hire Nancy. Over a period of several months, she crafted a business launch plan, provided recommendations, edited content, and kept me accountable along the way. Nancy is a consummate professional and a delight to work with. She is a gifted organizer and listener and was able to translate my ideas and distill a huge amount of information into a coherent strategy. I launched on schedule in January and have had nothing but great feedback on my new website. Nancy will do everything, or just what you need. I highly recommend Online Amplify for any project that requires a thoughtful business strategy tailored to your needs. She’ll be your partner every step of the way.”
– Susan Stendahl, Principal Consultant, Fundraising Focus
CHALLENGE: Web Project Management
With a poor user experience and dated design that was not mobile responsive, the website for a Chamber of Commerce was limiting the potential growth and reputation of the organization. Complex integrations added to the complexity of the website upgrade. The client needed a contemporary, content-rich, user-friendly website to convey their value and attract new members.
SOLUTION:
Designed website architecture, crafted original content and conceptualized resources to attract search engines and demonstrate value to website visitors. Project managed website development from concept to launch, including robust user testing of the development site. Offered innovative and nimble solutions to ease ongoing client updates post-launch.
“I worked with Nancy on a website redesign that was rather complex. As a non-profit organization, we had a dated website and a limited budget with lofty goals. We also had to integrate the new site with our database and calendar portal, which had its own set of requirements. Nancy was able to guide me through the sometimes daunting process with skilled hand. Her careful review of the development site absolutely improved the final product, and she suggested many improvements and functionality I never would have thought of. She created content, designed architecture and had vision for where content belonged to create an experience that made sense. She was proactive with our developer to keep us all on track and working together well. Her acumen and focus on process and deadlines were invaluable. I would highly recommend Online Amplify for website development as well as content creation.”
~ Lisa Egan, Executive Director, Reading-North Reading Chamber of Commerce
CHALLENGE: Content Creation & Website
The website for an exclusive, high-end marina was desperately dated, technically ineffective and not mobile responsive. The client wanted a fresh, innovative website to properly reflect their brand.
SOLUTION:
Created a contemporary, highly visual, impactful website to showcase the many attributes of the marina and the location. Crafted appealing, original content to engage visitors and an intuitive, nimble user experience to guide them to useful information and handy tools. Launched in only six weeks to coincide with the season kickoff.
“Wentworth Marina turned to Nancy Wolff Leary and Online Amplify when we decided that we need a new website, as our old one was very out of date. Nancy took care of all of the details for us, making what we thought was going to be a difficult task extremely easy. The end result was a beautiful new website that not only worked and looked great but one we could be proud of. Online Amplify exceeded our expectations for design and functionality and our new site was delivered on budget and in the promised time frame. Our customers were all very impressed with the results of the upgrade and our site has more traffic than ever. We would not hesitate to recommend Online Amplify!”
~ Spencer Epperson, Marina Manager, Wentworth Marina
CHALLENGE: Social Media
A venture capital firm conducted annual thought leadership programs with the results published on Slideshare. To capitalize on their investment and advance their credibility, the client wanted to increase participation in the study surveys in addition to maximizing viewership of the program results on Slideshare.
SOLUTION:
Developed a robust, multi-channel social media program with elements to socialize the program as a whole, expand study participation, add hype around the launch of the results and to highlight each study finding. Successfully achieved over 125K views.
CHALLENGE: Launch Support
Venture-funded startup needed website architecture and content to support migration from beta launch to full deployment.
SOLUTION:
Developed prototypes for website architecture, layout and design based on user experience principles; crafted search engine optimized content for entire site.
“Nancy has a special way of superimposing best practices on unique challenges, all while remaining a stabilizing force in a team environment. Her ability to nimbly craft content and architecture cut through the complexity of myEdGPS, and kept us honest in thinking of our users first. Every fast-moving technology venture needs a Nancy in the mix!”
~ Adam R. Goldberg, M.Ed., Founder & CEO, myEDGPS
CHALLENGE: Strategic Marketing Support
Mid-coast Maine B&B needed to increase visibility to maximize room occupancy, particularly in the spring and fall shoulder seasons.
SOLUTION:
Designed a variety of specialized promotions and co-marketing offers to increase visibility to new guests, boost bookings during lower occupancy periods and extend length of stay. Developed strategic marketing calendar with outreach including blogs, email newsletters, social media and travel platforms such as Trip Advisor.
“I worked with Nancy and Online Amplify for many seasons of marketing for the Maples Inn in Bar Harbor, Maine. Even though the Inn was a seasonal business, Nancy was with me throughout the years, creating new marketing endeavors both pre and post season. She published informative blogs and social media posts that attracted many new guests to my establishment. Her beautifully written email newsletters were such a success that many of my guests felt they had constant contact with me and the Inn throughout the entire year. Without Nancy’s help, I would not have been able to increase my guest occupancy over the years.”
~ Mark Dresser, Innkeeper
CHALLENGE: User Experience
Provide usability review for new website design in development.
SOLUTION:
Provided audio and video usability assessment recording of mouse movements and accompanying written report.
“She gives excellent feedback. Very verbal and great, smart suggestions… she helped us out a lot. Excellent, honest, vocal reviewer.”
~ Client, UserTesting.com
CHALLENGE: Social Media & Marketing Strategy
Seasoned realtor was seeking marketing strategy and support to improve her online presence and increase her visibility and relevance on social media.
SOLUTION:
Developed a strategic marketing framework, claimed and optimized the client’s online and social profiles. Managed social accounts with consistent, timely and broad-reaching posts and creative executions, significantly increasing exposure and leads.
“Your exceptional knowledge in social media has brought my business profile to a higher level of exposure. I cannot tell you how much positive feedback I am getting on my social media, it is amazing!! Thank you for all you have done and continue to do for me. I appreciate your easy, can-do attitude and availability for time-sensitive social media needs. Now my challenge is to get even more selective about who I work with. I am very happy to be at that stage of my career. Thank you for helping my business evolve and meet the requirements of today’s savvy consumer.”
– Mary Ann Quinn, Realtor, Premier Realty Group
CHALLENGE: Business Launch
Launch of a new technology business required marketing leadership and expertise to create and execute on a comprehensive digital launch strategy, including messaging, branding, content marketing and an optimized online presence.
SOLUTION:
Developed strategic marketing framework and content strategy to increase awareness, enhance credibility and drive website traffic and leads. Supported product development with refined messaging, website user experience expertise and visual content assets. Crafted and leveraged blog posts; created and optimized online industry and social media profiles; maintained an active social presence on multiple channels.
“Online Amplify has played a critical role in helping us achieve the Scooch launch. You have been extremely detailed, creative and relentless, and made this happen for us. We are so very pleased with where you have taken us in this period.”
~ Loretta Keefe, COO, Scooch
CHALLENGE: Click-to-Chat
Assessment of effectiveness of click to chat application.
SOLUTION:
Analyzed website metrics, chat scripts, and customer exit surveys to identify trends and opportunities for improvements.
“She was instrumental in analyzing web metrics from our online click to chat application to assess trends and provide solutions to improve online performance. Nancy partnered with our sales centers to evaluate chat agents’ interactions with customers, reviewed exit survey ratings and recommended actions to optimize agent effectiveness.”
~ Laura Cole, Specialist, Verizon Communications
CHALLENGE: Online Presence & Branding
A basic, home-grown website and brochure with canned content and stock images did not positively reflect the brand or heart of a home healthcare company. Online social profile pages were incomplete and riddled with errors.
SOLUTION:
Created original, emotive search engine optimized website content to define the company’s brand voice. Designed site map, oversaw website re-launch and migration on behalf of the client. Created rack card brochure with branding to match website. Optimized online listings and social profiles with consistent messaging, images and branding.
“I love the website and rack card. You did an awesome job, I am very happy; we all are. We thank you and your team for job well done.”
~ Ruth Chabot, Founder, Uniting With You Home Care
CHALLENGE: Content Creation
Music Therapy practice needed effective and credible content for website, collateral and pitch letters, to create awareness, rank more highly in search engine results and generate interest by prospective clients and partners.
SOLUTION:
Crafted descriptive and emotive copy to capture the attention of viewers and grow understanding of the field of music therapy. Utilized best practices for search engine optimization to increase search results placement and build brand awareness.
“From the very beginning, Nancy took the time to understand my business and the clients we serve. She crafted language for our website redesign, flyers and the prime real estate on the back of our business cards. It’s not easy to describe what music therapy is in few words, but Nancy has truly invested in the process and helped us to deliver our message! I am so glad to have her on our team!”
~ Meredith Pizzi, Founder and Executive Director, Roman Music Therapy Services
CHALLENGE: Strategic Marketing Support
Rapidly growing natural skincare line needed strategic and disciplined marketing support to harness momentum and capitalize on growth.
SOLUTION:
Created integrated marketing strategy to focus on growing influencers and increasing visibility in target sectors. Managed social media presence, repurposed content on relevant sites and forums.
“Nancy Wolff Leary does not miss a beat. She will size up your company, get to core of what needs doing, and do it. The structure she has implemented for the entire range of our company’s online communications has created amazing value. Her high caliber expertise and insight has organized and mobilized our entire team; our company is much better for it.”
~ Beth Hopkins, Founder, Shamanuti
CHALLENGE: User Experience
New image consulting business launch required website content, navigation architecture, eCommerce support and project management.
SOLUTION:
Designed website and store architecture, directed and managed developer to keep project on track, created over 20 pages of content.
“The best business decision that I could possibly have made – hiring Online Amplify. Nancy’s detailed, personable approach efficiently organized the entire process from start to finish, covering categories I didn’t even know were options! Her strategy was clear and concise, her action-plan intuitive and organized. I had a vision, but never thought I’d get there – the journey was made possible by Nancy! Her expertise, guidance and encouragement proved invaluable. If you are headed online, bring Nancy with you!”
~ Doreen Dove, Founder & Chief Stylist
CHALLENGE: User Experience
Client seeking to improve visibility and increase depth of website customer visits for disruptive orthopedic technology.
SOLUTION:
Provided comprehensive website optimization including content edits and recommendations for navigation and design changes.
“Initially, we believed that our website was in pretty good shape. To verify, we engaged Online Amplify to conduct a detailed analysis. Well, Nancy dug in and we were amazed at the level of detail provided in her recommendations. Everything from keyword suggestions, to modified copy, to page formatting. Very comprehensive and very useful. We are still in the process of updating our site with her recommendations. Clearly money well spent.”
~ Glen Coleman, President and CEO, Sonoma Orthopedic Products
CHALLENGE: Website Launch
Seasoned therapist needed to replace a cryptic Wix website with a professional, contemporary website that provided a credible and professional online presence.
SOLUTION:
Provided a guided development process for the entire project, from securing a domain to site design, user experience, content development, SEO and image selection. Provided oversight and educated the client throughout the process.
“I highly recommend Nancy and her team at Online Amplify. We just finished my website and I couldn’t be more pleased with her work. She is top notch in every way. She helped me create the vision I didn’t know I had and that she helped me to discover. Nancy is experienced, professional, creative and efficient-truly a pleasure to work with.”
– Joyce Davis, Therapist
