Excerpt from an email newsletter:
Your Competitor is Just a Click Away : The Importance of Usability
In these days of cyber speed multi tasking, online businesses have but seconds to capture the attention of a potential customer. Competitors are a simple click back to the search results. Your online presence must instill confidence and make it easy for the user to get what they need, quickly. Does your website instill confidence in a new visitor by providing an intuitive experience or do they keep clicking, confused and more frustrated by the minute?
Usability is the practice of making the experience of transacting with your business or product simple and intuitive for users. By optimizing the usability of your website, you let the user focus on the task, rather than the tool. Creating a good user experience will keep visitors on your website and encourage them to return and tell others about your business. Your fonts, colors, design, and navigation are all relevant to improving your website’s usability.
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