Tag Archive: shop local

The Multiplier Effect – Small But Exceptional

Shop Small Online Amplify

Picture this. It’s a sunny autumn weekend and you’re taking the kids apple-picking or to a corn maze at a local farm. Or you’re headed to the beach for an invigorating walk. Perhaps you’re on your way to visit with a friend who moved to a distant suburb. Exiting the highway, a scenic route brings you through picturesque town centers and past local historic homes. The view includes unique, beautifully constructed buildings, charming antique shops and sprawling, well-kept homes.

It feels good, right? Kind of restores your soul a bit?

The importance of a healthy and vibrant downtown

Back to our current reality. Sadly, the demise of the local downtown is a looming threat. While online shopping can be quick and convenient, it poses significant challenges to the health of local businesses. Preserving our unique town centers helps to keep our local economies strong — raising property values, providing employment and strengthening community pride. To retain vibrant downtowns, we need to identify the unique value proposition offered by independent businesses — and capitalize on it.  (more…)

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