Today's social arena is constantly changing and mercilessly evolving. Maintaining a strong presence on your preferred social platforms requires diligence and focused discipline. Buff and polish your social presence with these 7 tips.
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Selecting your domain name — or website address — takes time, consideration and a fair amount of dogged research. So if you’re starting a new venture, business or brand, and you need a new domain name, what factors should you consider?
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Let's face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start. In our digital lives as well, we seek…
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The application of hashtags in each platform is as varied as a dinner of tapas small plates. The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like…
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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