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events

Jan 08
5 Underutilized Tips to Make Your LinkedIn Pop

7 Underutilized Ways to Fire Up Your LinkedIn

By "How To" Series, Business development, Business Tips, Marketing Strategy, Online Presence, Social Media No Comments
While the social landscape continues to evolve, LinkedIn endures as the premier professional network for businesses. LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections and generate business. It offers value for those who are seeking to grow their knowledge, happily employed, freelancing, job searching, or managing a business. LinkedIn saw…
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Oct 19
long tail

The Long Tail Of Event Promotion

By Business development, Business Tips, Content, Events, Marketing Strategy No Comments
Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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May 19

Event Review: Boston User Experience (UXPA) Annual Conference

By Events, Usability No Comments
Event Review: Boston User Experience (UXPA) Annual Conference Last week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided…
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