Much like a newborn baby, a new business requires nurturing to grow healthy and strong. There are myriad factors to consider when birthing a business, and a staggering amount of deliberating, reflection and analysis to develop a viable business model. Among the initial steps to launch a new venture is selecting the quintessential domain name…
Imagine if the Geico gecko appeared in a video on social wearing a cowboy hat and singing like an old-time crooner. Disconcerting, right? The fact that he’s a lizard notwithstanding, the gecko is a recognized character with a distinctive and engaging persona (and little resemblance to a country crooner). As the brand voice of Geico,…
While the social landscape continues to evolve, LinkedIn endures as the premier professional network for businesses. LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections and generate business. It offers value for those who are seeking to grow their knowledge, happily employed, freelancing, job searching, or managing a business. LinkedIn saw…
While turkey, pie and football may be the first traditions that come to mind, Thanksgiving is a tribute to our country’s beginnings. On this day, we honor the memories of the first Thanksgiving, when the English colonists and the Wampanoag Native Americans came together and shared a feast to celebrate the autumn harvest in Plymouth,…
A robust garden is inspirational. With the variety of textures and colors, captivating movement and the scent of blossoms, observers can hardly help but be enchanted. But the process of transformation — from a plot of dry earth (or weeds!) to a plethora of blooms — requires time, attention and dedication. Just like building the…