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Marketing Strategy

Oct 19
long tail

The Long Tail Of Event Promotion

By Business development, Business Tips, Content, Events, Marketing Strategy No Comments
Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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Sep 08

Are You Ignoring Your LinkedIn Company Page?

By "How To" Series, Marketing Strategy, Social Media No Comments
Are you ignoring your LinkedIn company page? Image courtesy: Flickr For the most part, LinkedIn is a well-designed, easy-to-navigate platform. One area that isn't the most nimble is the lack of integration between company pages and personal profiles. Even for page administrators, company pages on LinkedIn are essentially separate from personal pages. Your personal connections…
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