Skip to main content
Category

Marketing Strategy

Resolution #1: Stop Ignoring Your Analytics

By Business Tips, Marketing Analytics, Marketing Strategy No Comments
Step off the gerbil wheel (photo credit: Flickr) Yep, it's January -- resolution time. Whether you are a resolutions believer or can't be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward. Reflecting on the past year of long hours without much downtime, many business…
Read More

Five Questions And An Offer

By Business development, Business Tips, Marketing Strategy, Uncategorized No Comments
Can you answer yes to these five questions? Does your online presence convey a unique value that distinguishes your business from all others? Is your content credible, compelling and keyword-rich, yet understandable by potential clients? Are you leveraging on-page and off-page SEO to attract search engines and rank in search results? Is your website architecture intuitive and does it guide your…
Read More

Cruise The Social Media High Seas – 2 Case Studies

By Case Studies, Marketing Strategy, Social Media No Comments
Start small on social media Without question, overwhelmed is the word most often used by new clients when discussing social media marketing. Crafting creative content, managing functionality changes and maintaining cadence is hard enough on a single platform (never mind on three or four). My response -- in fact, my mantra for social media -- is to…
Read More