As the centerpiece of your online presence, a strong website is essential to your credibility. Draw visitors in with a compelling value proposition and impactful, original, customer-focused content that distinguishes your business. Increase your value with a guided user experience that leads those visitors to relevant and targeted information.
While your website is the most important component of your online presence, it’s not the be-all and end-all. An online search for your name or business should identify multiple results in addition to your website — including industry and social profiles, press releases, published articles or blog posts and visual media.
Google Business Profile
When a prospective client searches for your business online, one of the key results on Page 1 is a Google Business Profile listing. Whether that listing is complete and credible may mean the difference between a new client and a missed opportunity.
Google Business Profile is a free tool for businesses and an essential component of a local SEO strategy. But many Google Business Profiles remain incomplete or unclaimed.
Optimizing your Google Business Profile will showcase your business in a Google Search. An up-to-date, comprehensive profile can improve your findability in a local search, drive traffic to your website and bring in new customers.
Did you know that a Google Business Profile can include client reviews, owner updates, photos and promotional offers?
Free downloadable reference guide
We’ve developed a soup-to-nuts guide to help you complete your profile and put it to work for you. Our Google Business Profile Reference Guide covers steps to create or claim your profile, key fields to complete and recommended ongoing activities for success.
Download your Google Business Profile Guide now.
Understand the importance of online credibility, but running your business is keeping you a bit busy?
We understand. Contact us; we’re happy to help.
