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Marketing Strategy

May 30
hashtags and tapas

Hashtag Refresher

By Business Tips, Marketing Strategy, Social Media, Tidbits of Wisdom One Comment
The application of hashtags in each platform is as varied as a dinner of tapas small plates. The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like…
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May 01

Launch Wisdom: Productize Your Services

By Business development, Business Tips, Marketing Strategy, Tidbits of Wisdom 4 Comments
Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides. There are many approaches to entrepreneurship -- purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges.…
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Mar 20
Power of an emotional response

The Power Of An Emotional Response

By Content, Marketing Strategy 8 Comments
Emotion is a powerful motivator. Consider the iconic SuperBowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us, even though it never mentions any product attributes. Can you imagine if your client interactions were even half that intense? 
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Feb 06
Sponsored social media - be transparent | Online Amplify

Sponsored Social Media: The Importance of Transparency

By Business Tips, Marketing Strategy, Social Media No Comments
Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today's social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement -- step two. Depending on your industry and target client,…
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