A tree does not grow strong without sunlight, water and rich soil. A business is the same. To grow enduring and resilient roots, it must be nourished through valued offerings, fresh ideas and proven skills — provided through relevant channels.
In business, the sunlight and water can’t be dependent upon nature’s cooperation. Consistent nourishment is necessary to ensure continued exposure for your business. Content marketing offers a proven strategy, acting as fertilizer to attract search engines and resonate with visitors. However, both the creation and the distribution process can be labor-intensive. (more…)