Frequently Asked Questions: Great & Powerful

yellow brick road
Dorothy's shoes

“There’s no place like home. There’s no place like home. There’s no place like home.”

Take a deep breath and follow Dorothy’s approach when she desperately wanted to return to Kansas. Rather than “there’s no place like home,” your phrase to repeat three times (and make your mantra) is:

I will keep my website fresh

Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle. (more…)

Share

How to Adhere to Your Priorities: Productivity Tips

squirrel

Look — a squirrel!

While we may laugh about losing our focus and flitting from one task to another, it’s no joke.

When asked how they are able to resist distraction and adhere to their top priorities, productivity experts offer a variety of tools and tips. From whiteboards to timer apps, daily to-do lists to customer relationship management software, their common thread is to narrow your attention to maintain focus on the items of most importance to you and your business.

Make a daily list

Sales training expert Brian Tracy advises that it’s critical to plan before plunging in. With our digital age offering ever-present stimuli from myriad directions, maintaining focus on your priorities requires discipline. Use visual support to redirect your attention from these possibly worthy, but non-priority lures, to items of greatest importance to your business. Tracy says,

… every minute spent in planning saves ten minutes in execution. Make a list before you start to ensure that when you do begin work, you will stay focused on that activity that can have the greatest possible consequences for yourself and your business.

The list can take whatever form you wish – a note in your smartphone, a sticky note (paper or virtual) on your computer desktop, a calendar appointment, or (my tried-and-true) — a daily list prioritized by importance with colored Sharpies. (more…)

Share

Paving The Way To A Smooth Website Launch

Potholes

Today’s blog article is a guest post courtesy of attorney Ellen Lubell. A valued member of my inner circle of trusted colleagues, Ellen advises on technology matters such as legal website agreements, data security, copyright and open source licensing. This post was adapted from her original post.


As the centerpiece of your online presence, your website must convey your unique value. It’s a long journey from a blank page to a live site with robust, nimble functionality, clearly articulated, impactful content and relevant, authentic visuals. Even a website re-launch requires an eagle-eyed assessment of every aspect of your site to elevate its positive impact.

Choosing the right partners and putting in place the needed processes are key to minimizing potholes along the way.

(more…)

Share

The Multiplier Effect – Small But Exceptional

Shop Small Online Amplify

Picture this. It’s a sunny autumn weekend and you’re taking the kids apple-picking or to a corn maze at a local farm. Or you’re headed to the beach for an invigorating walk. Perhaps you’re on your way to visit with a friend who moved to a distant suburb. Exiting the highway, a scenic route brings you through picturesque town centers and past local historic homes. The view includes unique, beautifully constructed buildings, charming antique shops and sprawling, well-kept homes.

It feels good, right? Kind of restores your soul a bit?

The importance of a healthy and vibrant downtown

Back to our current reality. Sadly, the demise of the local downtown is a looming threat. While online shopping can be quick and convenient, it poses significant challenges to the health of local businesses. Preserving our unique town centers helps to keep our local economies strong — raising property values, providing employment and strengthening community pride. To retain vibrant downtowns, we need to identify the unique value proposition offered by independent businesses — and capitalize on it.  (more…)

Share

Blogging Best Practice: The Importance of Evergreen Posts

evergreen

Let’s face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start.

In our digital lives as well, we seek out routine and regularity. Recipients of your social posts become accustomed to your pacing and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Instagram, Twitter or LinkedIn, and whether you post weekly or five times daily, you create an expectation of a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media efficiently and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and your analytics will show a lift in your blog traffic and email newsletter open rate.

Planning pays off

When I work with clients to create a new blog, I recommend that before we begin to publish, we accumulate six to eight “evergreen” posts. I use the term evergreen because the blog posts are not time sensitive; they are unrelated to current news or seasonality and can be used to maintain cadence when “life happens” … a busy season, a new commitment, a hurricane that causes an extended power outage — or whatever curveball is thrown your way.  (more…)

Share
css.php