Imagine if the Geico gecko appeared in a video on social wearing a cowboy hat and singing like an old-time crooner. Disconcerting, right? The fact that he’s a lizard notwithstanding, the gecko is a recognized character with a distinctive and engaging persona (and little resemblance to a country crooner). As the brand voice of Geico,…
While the social landscape continues to evolve, LinkedIn endures as the premier professional network for businesses. LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections and generate business. It offers value for those who are seeking to grow their knowledge, happily employed, freelancing, job searching, or managing a business. LinkedIn saw…
And just like that, another year is nearly over. As we reflect on the year coming to a close, the dramatic pace of technological change is impossible to overlook. In 2023 we saw big shifts in social media, including the reinvention of Twitter as X, the explosive growth of video reels and the introduction of…
While turkey, pie and football may be the first traditions that come to mind, Thanksgiving is a tribute to our country’s beginnings. On this day, we honor the memories of the first Thanksgiving, when the English colonists and the Wampanoag Native Americans came together and shared a feast to celebrate the autumn harvest in Plymouth,…
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