5 LinkedIn Tips To Create a Positive Online Impression
Whether you’re social media savvy, wary, or weary, connected or overwhelmed, LinkedIn is the place to be if you’re in business. An online network for business professionals, LinkedIn can help you prove credibility, gain visibility, articulate your value, promote events, solidify connections, and simply – do business. It offers value for those who are happily employed, freelancing, job searching, or managing a business.
LinkedIn is an excellent tool to help you reinforce offline networking. Create a positive impression online with a carefully crafted and robust LinkedIn profile.
- Customize your LinkedIn profile url. On the right sidebar when viewing your profile, look for the link titled “Edit your public profile.” On the next screen, again on the right side, the top item states “Edit public profile URL.” The link below starts with http://www.LinkedIn.com and ends with some extract of your name and a collection of alphanumeric digits. By clicking on the pencil icon to edit, you can remove the extraneous digits, making your LinkedIn url usable on media such as business cards and elsewhere.
- Personalize invitations to connect. When inviting someone you’ve met to connect on LinkedIn, be thoughtful in your response to the inquiry “How do you know this person?” The choice “Other” should be used if you’re not colleagues, classmates, friends, or one of the specific choices offered. Use the dialogue box that’s provided to include a personal note which reinforces the connection. And by all means, check your spelling before clicking “Send invitation.”
- Manage your settings to stay visible to your network. LinkedIn has many levels of privacy settings to allow your profile to be primarily private, widely visible, or various levels in between. To access the settings page, click on Me at the top right of the nav bar. Select the top item, Settings and Privacy. Click on the Privacy tab to review and edit the visibility of your profile and updates.
- Update your status at least once weekly. One of the key values of LinkedIn is enhancing your online visibility. Assuming your privacy settings are relatively open, each time you update your status, answer a question, join a group, edit your profile (or many other activities), your update is fed to your network when they view their Home page. These reminders keep you top of mind to your network. To update your status, from your Home page, click the box that says “Share an article, photo or update.”
- Look at updates of your network and engage. Social media is social. While LinkedIn is a professional platform, it is nonetheless a social network and carries the expectation that members will not engage in strict self-promotion. Interact with your network. Comment on status changes, acknowledge a new photo, explore an event posted by someone in your network. The dialogue reinforces networking relationships much like in-person networking does.
If you need a hand getting your profile set up, or you learn better with one-on-one coaching, consider one of our our LinkedIn programs.
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