Halfway To Nowhere? Time To Reassess For Success

The year is half over. How’s your business bottom line?

If it’s not where you hoped, it may be time to step back and reassess.

Self reflectionWhether you’re the leader of a small business or a part of a larger organization, your personal work style has a significant impact on your success. If your results to date haven’t been in line with your goals, it may be time for some self-reflection. Countless articles have been published citing attributes of wildly successful businesses and their leaders — from disruptive and innovative startups to enduring enterprises.

Start with a look in the mirror at your personal leadership style. Are you actively learning, proactively sharing and constantly innovating? As its leader, your personal attributes are critical to your company’s success. You can’t expect your team to adhere to standards you don’t exhibit. 

In the spirit of self-reflection, we’re sharing our research of success stories and advice from seasoned business leaders.

  1. Develop a best-practice model to achieve success; then document your processes to ensure a consistent experience. Mike Michalowicz, entrepreneur and author, explains (and entertains) in The Pumpkin Plan.
  2. Maintain velocity to stay innovative. Google CEO Larry Page’s advice: Scalable, focused processes enabling fast decision making are key to success.
  3. Always deliver more than expected. Whether it’s speed of delivery, like Zappos, or best customer service like Amazon, surprise and delight is a surefire way to grow customers and reputation.
  4. Work at something you have a passion for. If your heart isn’t in it, work will always feel like work. Career coaches and consultants can help you explore ways to merge what makes you happy with what makes you money.
  5. Differentiate your product from similar services. You must have an angle, a unique value proposition, to merit the attention of a prospective customer.
  6. Provide real value for a competitive price. Competing only on price is a slippery slope. Re-read the prior item and price accordingly.
  7. Hire and develop a well-trained team. Not just once-and-done. Invest in training and development and keep the lines of communication open to retained valued team members.
  8. Offer exemplary customer service to build customer loyalty. Learn from Martin Zwilling in Entrepreneur Magazine.
  9. Communicate well and be visible. Good leaders are visible both in-person, to support their teams, and online, to create authority and credibility. Case in point: Heather Brunner of wp engine.

Even if you’re doing all of the above, self-reflection is key. An honest look in the mirror can help identify blind spots, limiting beliefs or old-world thinking. If you’re ready to ramp it up for second half with innovation, learning and proactive sharing, we’d be happy to help. Contact us.

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