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May 30
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hashtags and tapas

Hashtag Refresher

By Business Tips, Marketing Strategy, Social Media, Tidbits of Wisdom One Comment
The application of hashtags in each platform is as varied as a dinner of tapas small plates. The hashtag emerged as a method to sort through innumerable volumes of social media posts. Initially used by Twitter, hashtags helped users to classify or categorize tweets around specific topics, making relevant content discoverable by others. Searching on a hashtag like…
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May 01
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Launch Wisdom: Productize Your Services

By Business development, Business Tips, Marketing Strategy, Tidbits of Wisdom 4 Comments
Like a ship’s captain, you must plot your route, meticulously considering the changing currents, shoals and tides. There are many approaches to entrepreneurship -- purchasing a franchise, acquiring an established company, freelancing as an independent contractor or starting a brand new venture of your own. Each model has its own unique set of benefits and challenges.…
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Apr 03
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Lost on LinkedIn? Tips to Navigate The Redesign

By Business Tips, Social Media 2 Comments
Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn ... Poof! Everything changed. Yep, another redesign -- this one intended to more "easily surface ideas, drive conversations ... be more productive and stay connected," according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet…
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