Heartbreak Hill: Marketing Is A Marathon In business and in sports, enduring success is the result of hard work and long-term commitment. On this Marathon Monday, learn from those who know how to go the distance. This post has been updated for relevance and timeliness. Please see the refreshed post here.
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LinkedIn Analytics: A Quick Tutorial If you're an active LinkedIn user, you've probably noticed a lot of platform updates recently. With a few exceptions, the enhancements have provided users with greater functionality. One area in particular that has been improved are the analytics associated with personal and company profiles. (more…)
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As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don't even consider blogging unless ... First things first. The most…
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Marketing Intelligence: How To Use Twitter Notifications Do you use Twitter for business? If so, do you know whether it's paying off? By engaging strategically within your niche with target connections and industry leaders, you can grow your authority and influence within Twitter and drive traffic to your business. Not just on "transmit" Engaging strategically…
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3 Ways To Break Through Information Overload The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, "It’s a product, not a company." While many businesses – those seeking investors as well as self-funded businesses – start with…
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