Packaging your expertise into “products” (or productizing your services) provides prospective clients a more tangible asset, helping them to recognize their needs and propelling them to take action.
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Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Taking time away from your business can provide the perspective to properly assess what’s needed.
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Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle.
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With shorter days and routines picking up pace, we feel the transformation from the casual and carefree cadence of summer days to the discipline of the school year. As we turn the calendar to September, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season for structure. Unlike…
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There are times when new business just drops in your lap. You're routinely going about your work, not even focused on new business development, and the phone rings, or you're approached at a meeting, or a friend or colleague refers a prospect who needs exactly what you offer -- and is ready to buy now.…
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