Let's face it; there's an endless supply of online content clamoring for the attention of viewers. And competing with entertaining pop-up reels featuring dancing dogs isn't an easy task.5 content marketing do's and don'ts to capture viewers for your blog posts, email marketing, social and video marketing.
Read More
Incessant, interruptive multi-channel marketing doesn't build relationships or the rapport needed for lasting customer relationships. An appropriate marketing approach includes respecting boundaries.
Read More
Even the most disciplined and productive people waste time or defer actions that should be prioritized. Hang up these three bad habits to accelerate your momentum moving into the new year.
Read More
The temptation of warm-weather pastimes exerts a powerful pull. The key (before you bail for the beach) is to set processes in motion, so your efforts are working while you're ... well, not.
Read More
The problem with canned “industry-focused content” is that it is industry-focused -- not centered on your target client. Not capitalizing on your unique value proposition, your unusual (but proven) approach or your personal expertise resulting from decades-long involvement in your field.
Read More