Google’s algorithm ranks queries for singular and plural versions of the same search phrase differently. Generally, users conducting plural form searches are in the information gathering phase, while those searching using a singular keyword have moved beyond initial research to the purchasing phase.
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Every business wants to rank highly for search engines, particularly for semantic searches (general terms describing your product or service). At Online Amplify, we work with clients to optimize their online presence with two key objectives in mind: To achieve high placement in the search results To respond to user needs when visitors clicks through…
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