Tag Archive: inbound links

Unleash The Power Within – Leveraging Links Part 3

links

A website is not a once-and-done proposition. They’re more like laundry — one of those day-to-day tasks that never seem to get completed. As your business evolves, your online presence — with your website as its centerpiece — must evolve as well. When you first launch, or when you’ve just reworked one section or another, you may feel that your website is finished. But really, it’s just momentarily paused until the next activity kicks in.

Even if your business hasn’t changed much, the online landscape is surging ahead at warp speed. To stay relevant and continue to attract search engines and prospects, your site must move forward as well. Capitalizing on both on-page and off-page search engine optimization (SEO) strategies can help your site place on the search engine results pages.

There’s a reason it’s called the web

Search algorithms include hundreds of ranking factors. While the relative importance of individual factors shifts frequently, there are some primary ones that we’ve blogged about previously — such as fresh, substantive and credible content, strong credibility signals and a mobile-responsive template.

Another key ranking factor is the presence of authoritative links. (more…)

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Leveraging Links Part 2 – Inbound Links

Leveraging Links Part 2 – Inbound Links

If you build it they will come

Photo Credit: Field of Dreams Movie Site Facebook page

One of the best movies of all time coined the line “If you build it, they will come.” While in the film, baseball greats did magically come — ghosts emerging out of the corn fields to play ball —  in today’s digital world, we need more than just a bit of magic to drive website visitors. With a highly competitive landscape and the myriad factors involved in search engine optimization, it takes a focused and ongoing commitment to inch your way up those search results pages. (more…)

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Leveraging Links: A Bigger Online Footprint

Leveraging Links: A Bigger Online Footprint

As you build your business and your brand, developing your online presence will help you to increase your visibility and create a bigger footprint. Every piece of content on your website, each social media post, online member profile, blog article, video or photo  — in fact, any element online that has a web address — helps to grow your online footprint.

Of course, credibility is key. You can create a big ‘ole online footprint with a bunch of mediocre reviews and blog posts that don’t offer anything useful or informative. So as a new company, a new brand, a new offering or product — how, exactly, do you create an online footprint to attract the attention of search engines and potential customers? (more…)

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