Ready … Set … Blog!
Whether you want to start a blog, improve the impact of your blogging, or expand the reach of your posts, success in blogging means more than just writing an article and publishing it on your website. Blogging is a proven way to illustrate your expertise and increase your visibility, and WordPress is the leading blogging platform.
Once your website developer has created your site, it’s up to you to utilize it to the fullest. Do you struggle to write posts that capture the attention of readers? What are the best ways to get more people to see your blog posts? And how do you navigate the back end of your website? This workshop is designed for the marketer or business owner who wishes to blog on WordPress as part of an integrated content strategy.
From managing plug-ins to social sharing, choosing keywords to handling comments, reducing spam to crafting metatags — there is a lot to understand about navigating the back end of your website. We’ll discuss not just the must-do’s but also the whys and how-to’s.
Hands-on learning
Most of us learn best by doing. If you wish, bring your login credentials and access the back end of your own site for some hands-on learning about blogging on WordPress.
Blogging on WordPress
April 28, 2016, 7:00 – 9:00 pm ~ $35.00
Reading Memorial High School Computer Lab
62 Oakland Rd, Reading, MA
Space is limited; register now for this popular workshop. We will review:
- Identifying your audience
- Writing to capture your visitor’s attention
- Creating, updating and scheduling blog posts
- Formatting copy, images and design
- SEO best practices
- Strategies to expand your reach
- Tools to maintain cadence
- Measuring effectiveness
Register online: Follow link to Online registration, Hobbies & Skills. Login as a new user on the right side of the page to create a new account and register. If you prefer to pay by PayPal, you may do so via the Make A Payment link on the Contact page.
I consulted with Nancy when I began my blog (using WordPress) a few months ago. Her knowledge made all the difference. Her approach is practical and she explains concepts clearly, also offering a lot of helpful suggestions. I couldn’t have done it without her.
Thank you for your comment, Doris. You’ve done a great job these past months writing posts that connect with your audience on an emotional level while also building your authority. And I am always pleased when I see how you’re sharing the posts in various ways on LinkedIn — create once and leverage!
Will you be covering how to write blog posts in this workshop or is more about building a blog site?
While it’s not a writer’s workshop, we will discuss writing strategies to capture the attention of readers and search engines. We will review various styles of posts to inspire your creative juices and keep your momentum. Feel free to contact me directly if you’d like to discuss further.