Pinterest is a highly visual social media platform that’s growing in popularity. Since user content is primarily image-based, early adopters of Pinterest tended to be focused on certain industries with a visual bent, such as food, fashion, DIY gifts and design.
As the platform has evolved and adoption increased, Pinterest is starting to be used much like a blog, with pins that include both images and text. Businesses have explored creative ways to use the platform, helping it grow from a primarily personal visual scrapbooking site to a broad-reaching and useful resource.
Even service industries such as home improvement, eldercare and financial consulting are finding ways to use Pinterest with imaginative and informative boards that attract prospective clients and customers. And it’s effective: A recent article from Business Insider noted that Pinterest users are closer to the point of purchase than users of other social platforms.
Check out these creative boards from a wide variety of industries.
Talk the talk and get started pinning
We realize that taking the Pinterest plunge can be a bit more daunting than tackling other social media platforms. But as we’ve created boards for clients, we’ve found that it’s a natural part of an integrated marketing plan to reach customers where they spend their time.
To help you demystify the platform, we’ve developed a Pinterest for Business Reference Guide. This free downloadable guide defines the language of Pinterest and offers tips for success.
Newbie? This guide walks through the process to create your Pinterest account, defines the terminology and offers tips to get started pinning.
Personal user? If you’ve been using Pinterest personally, convert your personal profile to business and check out the resources provided.
Dabbler? Perhaps you’ve been looking at pins and boards from others and are ready to move into the driver’s seat. Learn ways to approach the platform more strategically.
Like our other social media guides, the Pinterest for Business Reference Guide is a single page two-sided document that you can save or print for easy reference. If you like the idea of using Pinterest for your business, but need a little help getting started, contact us. We offer strategic marketing consulting to help you jump-start your Pinterest presence.