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Canned Content Is For The Birds

By June 28, 2017February 3rd, 20202 Comments

With canned content, your business is nearly indistinguishable from your competitor’s.

There are times when it’s really hard to bite your tongue. I had one of those moments during a recent conversation with a new client. While discussing their current marketing tactics and how we could improve their effectiveness, the client mentioned that they use email marketing to stay in touch with a large list of past clients and contacts. When I probed, she explained, “We subscribe to this great service which provides us industry-related content that we share to our email lists automatically. It’s really easy!”

My response? Continue reading here

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2 Comments

  • Excellent article! Clear, concise and perfectly articulated. ORIGINAL content is a must–and readers know the difference!

    • Online Amplify says:

      Thanks Gail! Appreciate your comment. With all the blood, sweat and tears that it takes to launch a business, it’s imperative to differentiate it or all the investment can be for naught.

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