And just like that, another year is nearly over.
As we reflect on the year coming to a close, the dramatic pace of technological change is impossible to overlook. In 2023 we saw big shifts in social media, including the reinvention of Twitter as X, the explosive growth of video reels and the introduction of Meta’s Threads. Perhaps the most notable technology development was the rapid acceleration (and adoption) of AI online (more about Chat GPT below).
These changes can impact the way you market your business. To help you welcome 2024 with intention and business focus, we offer these three resources:
1. Creative inspiration to invigorate your social
Despite health professionals’ recommendations to the contrary, most of us begin our days with coffee in one hand and our phone in the other. Prospective clients may discover your business during their morning social scroll. Make that first impression a solid one; a strong business presence on social platforms inspires confidence and can serve as a business magnet.
Buff and polish your social for 2024 with these seven tips.
2. A practical resource to elevate your online presence
While your website is the most important element of your online presence, your business’ profile on Google is likely the most visible. An online search for your business name typically yields a Google Business Profile listing on the first page, and the impression that listing conveys is indicative of a searcher’s next steps.
Follow the steps in our free downloadable guide to optimize your Google Business Profile.
3. Instructive content to unravel new technologies
Staying abreast of new technologies and trends can be a daunting task. Evolving from a vague concept to an everyday resource, 2023 was a breakout year for AI. As we discuss in our blog post, Open AI Chat GPT can help with idea generation, data gathering and mitigating writer’s block, streamlining the content development process through a conversational chat interface.
As the “rules of engagement” for Chat GPT and other tools continue to evolve, we will unpack and demystify them to help you make optimal and honest use of new technologies.
Raising the bar for next year …
Over the holidays, we will be taking some downtime to reflect and renew. If you’re inspired to increase your knowledge, we offer these additional resources:
Wishing you health, happiness and success in the coming year. Looking forward to seeing you back here in 2024!
