Founders raised in the digital era (as well as some tech-savvy entrepreneurs) may be tempted to create their own website. The thinking – not altogether illogical – may be that since their business is just starting out and will evolve, a “starter” website is sufficient. But one sure way to keep your business small is…
Read More
For us, Facebook Business Suite appeared several weeks ago without any warning or notification. When attempting to schedule a post, a new tab opened into the Business Suite with a cryptic and rather half-baked explanation. Navigating within an account, this same awkward jump page was displayed each time we tried to view published or scheduled…
Read More
While style, format and topic are key, the actual content creation is the most difficult part of blogging. So we need to leverage the heck out of every blog post. Never just click publish and move on. Maximize the visibility for each post with both on-site and off-site SEO strategies.
Read More
While you may want website visitors to take a variety of actions on your site, not everything can be top priority. Use these three ways to encourage click-throughs (without saying “click here”)
Read More
Blogging is a commitment. Producing useful, inspired content is challenging, but maintaining a consistent blogging cadence adds additional layer of difficulty. When first launching a blog, business leaders (or their designated blog authors) are filled with creative energy, often publishing multiple blog posts only days apart. That sets a very high bar for the future.
Read More