More is not always better. As business owners, we may have a vision of where we want our business to be in a few years, how we can grow to the next level, work with more established or larger clients, secure higher level speaking engagements or train others in our unique model for doing business. While…
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As you build your business and your brand, developing your online presence will help you to increase your visibility and create a bigger footprint. Every piece of content on your website, each social media post, online member profile, blog article, video or photo — in fact, any element online associated with a web address —…
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The art of search engine optimization (SEO) is complex and ever-changing. A strong dose of discipline and ongoing perseverance are needed to keep (or get) your site well-placed in the organic search results pages. Myriad factors contribute to successful SEO; among them demonstrated credibility and original, keyword-rich, user-focused content. SEO strategies include both on-page search engine optimization…
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It's okay to come clean. Even while working to grow your business, do you routinely delete, ignore or mark as spam (!) those notification emails from LinkedIn? You know, the ones with messages from or news about your connections -- or people who viewed your profile and want to connect with you? While they may…
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You're an expert; you know your craft. You’ve been at it a while and understand the ins and outs, the potential pitfalls, the manufacturing process or delivery system, not to mention the sales cycle, channel strategy and profit margins. So writing about it should be easy – right? Often, it’s not. Once you’re an expert,…
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