Websites need a continuous influx of fresh website content to gain the attention of search engines, which deliver search results based on complex algorithms with a large number of ranking factors. Fresh content is a key ranking factor. But search engines have countless website pages to index. Even if you're adding new content every week,…
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Bandit or Ginger? Decisions, decisions. Some are simple, made in an instant; others require a process of mulling over or sleeping on before a thoughtful and clear answer emerges. Often we seek help to accelerate the decision making process, gathering input and various perspectives from others. With a serious choice before us, we may ask…
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Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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There was a time when establishing a domain name for your business as easy as adding "dot com" to your business name. Nowadays, most business names are decided only after an extensive online search to find an attractive and available domain. Selecting your domain name -- or website address -- takes time, consideration and a…
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Where did the time go? When engaging in social media, it's so easy to get sidetracked. With all good intentions, you sign in to a platform with a specific game plan and 30 minutes later you're deep into posts that (while they may be informative and interesting) have little relevance to your original goal. Strong…
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