LinkedIn Activity Feed Is Back Ask and you shall receive (sometimes, anyway). Technology changes can be frustrating. As we've integrated social platforms into the routine of our lives, updates and enhancements can feel very uncomfortable, slowing our efficiency and momentum. When an enhancement provides us with more value, we recognize the need for change and…
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One Missing Step To Email Marketing Success What would you say if I told you that you could increase your email open rates by 50% without a lot of additional effort? Whether you are disciplined about maintaining a regular cadence or struggle to publish occasionally, you probably follow a predictable series of steps in creating…
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Every business wants to rank highly for search engines, particularly for semantic searches (general terms describing your product or service). At Online Amplify, we work with clients to optimize their online presence with two key objectives in mind: To achieve high placement in the search results To respond to user needs when visitors clicks through…
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What are your key conversion goals? The question, which I ask of every client, seems like a no-brainer. The initial response: "To buy my product or services." Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process,…
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Event Review: Boston User Experience (UXPA) Annual Conference Last week I attended the annual conference for the Boston Chapter of the User Experience Professionals Association (UXPA). The conference offers members an opportunity to learn about new techniques, tools and research, as well as a venue to converse with other user experience professionals. The schedule provided…
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