LinkedIn newsletters automatically distribute a user's LinkedIn articles to email subscribers. The built-in audience eager to consume content is the secret sauce.
From headlines to blog post titles, teaser text to email subject lines -- snagging the spotlight takes concentration, focus and frankly, a bit of sizzle.
A focus keyphrase helps authors to reduce drifting and hone in on a clear topic. The focus keyphrase is where content and search engine optimization come together. Build content around a thoughtfully developed keyphrase to get ranked by search engines and eagerly consumed by readers.