The crisp autumn mornings often trigger a response based in childhood to sit up and take notice. We feel the transformation from the casual and carefree summer days to the discipline of the school year. As Labor Day approaches, the phone starts to ring with business owners ready to ramp up and buckle down. ‘Tis the season…
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Today’s blog article is a guest post courtesy of Jacqueline Ganim-DeFalco, Founder of Marketing Recon. Marketing Recon partners with executive teams, designing custom programs to create stronger strategic linkages between a company, its clients, and its partners and laying the groundwork for new market growth. Jacqueline is a valued member of my inner circle of…
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How is it possible to get more done in the new year (without working day and night)? Today's blog article is a guest post courtesy of Jacqueline Franklin, Founder of Coach2Growth. Coach2Growth helps executives, corporate leaders and business leaders grow by capitalizing on their strengths and innate abilities to lead and partner. Jacqueline is a valued…
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As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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Capturing the long tail In the field of search engine optimization, the long tail refers to optimizing website content for a very specific search phrase, such as insulating light filtering honeycomb shades. The idea behind this practice is that while the pool of interested prospects may be smaller, the conversion rate is substantially higher. And…
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