Sigh. Just when you were getting into a regular routine schmoozing with your network on LinkedIn ... Poof! Everything changed. Yep, another redesign -- this one intended to more "easily surface ideas, drive conversations ... be more productive and stay connected," according to LinkedIn. The new experience is being rolled out gradually with some features and functionality not yet…
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"It's easier to just do it myself" How often have you said those words? Explaining the required steps to complete a task can seem more cumbersome than just handling it -- especially when you include a quality-check, fix any errors and provide feedback. And (even if we don't like to admit it), many of us like handling those easy tasks because…
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today's social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement -- step two. Depending on your industry and target client,…
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Step off the gerbil wheel (photo credit: Flickr) Yep, it's January -- resolution time. Whether you are a resolutions believer or can't be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward. Reflecting on the past year of long hours without much downtime, many business…
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