3 Ways To Break Through Information Overload The investors on TV’s Shark Tank often balk at investing in entrepreneurs who present a single product, noting they are not ready for investors with the words, "It’s a product, not a company." While many businesses – those seeking investors as well as self-funded businesses – start with…
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One of the best movies of all time coined the line "If you build it, they will come." While in the film, baseball greats did magically come -- ghosts emerging out of the corn fields to play ball -- in today's digital world, we need more than just a bit of magic to drive website…
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New YearJump-Start: Sprint or Marathon? Photo credit: Getty images Are you a marathoner or a sprinter? Marathoners prepare for the long haul. Business leaders with a marathon mindset develop systems and processes to ensure steady and consistent forward motion over the long term. In contrast, sprinters dive right in, (more…)
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As you build your business and your brand, developing your online presence will help you to increase your visibility and create a bigger footprint. Every piece of content on your website, each social media post, online member profile, blog article, video or photo -- in fact, any element online that has a web address --…
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If you're running a business, more than likely you engage in some lead generation strategies to drive traffic. It's important to use your analytics to measure the effectiveness of each strategy and focus on those that deliver the most promising leads. Once you identify your top marketing strategies, consider overlaying these ideas to make them…
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