Blogging is a commitment. Producing useful, inspired content is challenging, but maintaining a consistent blogging cadence adds additional layer of difficulty. When first launching a blog, business leaders (or their designated blog authors) are filled with creative energy, often publishing multiple blog posts only days apart. That sets a very high bar for the future.
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Packaging your expertise into “products” (or productizing your services) provides prospective clients a more tangible asset, helping them to recognize their needs and propelling them to take action.
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Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Taking time away from your business can provide the perspective to properly assess what’s needed.
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One of the many distressing impacts of the past few months has been the inability to plan. Faced with a ongoing lack of certainty, we may defer planning of any kind, which can kick off a negative cycle of reduced motivation and poor productivity.
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The good news is that more people are looking for your solutions online. The bad news? If your online presence isn't up to par, you can't hide. It's time to invest in some grooming for your online presence.
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