The conventional wisdom that it takes seven seconds to make a first impression applies to both real estate and to online real estate -- your website. In a competitive market, prospects may not stick around if your site doesn't seem credible or is cumbersome to navigate.
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Like the early sprouts that promise spring, a strong portfolio is powerful and promising evidence of your value.
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From headlines to blog post titles, teaser text to email subject lines -- snagging the spotlight takes concentration, focus and frankly, a bit of sizzle.
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A focus keyphrase helps authors to reduce drifting and hone in on a clear topic. The focus keyphrase is where content and search engine optimization come together. Build content around a thoughtfully developed keyphrase to get ranked by search engines and eagerly consumed by readers.
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Brand pillars are not a competitive secret that should be kept close to the vest. Rather, they should guide your visual presence, marketing outreach and interactions, both online and offline.
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