While style, format and topic are key, the actual content creation is the most difficult part of blogging. So we need to leverage the heck out of every blog post. Never just click publish and move on. Maximize the visibility for each post with both on-site and off-site SEO strategies.
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Blogging is a commitment. Producing useful, inspired content is challenging, but maintaining a consistent blogging cadence adds additional layer of difficulty. When first launching a blog, business leaders (or their designated blog authors) are filled with creative energy, often publishing multiple blog posts only days apart. That sets a very high bar for the future.
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Packaging your expertise into “products” (or productizing your services) provides prospective clients a more tangible asset, helping them to recognize their needs and propelling them to take action.
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Crafting a powerful introduction is key to capturing the attention of your reader. Try these 10 tips to crafting subject lines that beg to be opened.
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The problem with canned “industry-focused content” is that it is industry-focused -- not centered on your target client. Not capitalizing on your unique value proposition, your unusual (but proven) approach or your personal expertise resulting from decades-long involvement in your field.
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