While you may want website visitors to take a variety of actions on your site, not everything can be top priority. Use these three ways to encourage click-throughs (without saying “click here”)
Packaging your expertise into “products” (or productizing your services) provides prospective clients a more tangible asset, helping them to recognize their needs and propelling them to take action.
Are you more focused on getting the sandcastle steps just right, than on setting up processes to grow your business? Taking time away from your business can provide the perspective to properly assess what’s needed.
One of the many distressing impacts of the past few months has been the inability to plan. Faced with a ongoing lack of certainty, we may defer planning of any kind, which can kick off a negative cycle of reduced motivation and poor productivity.