Good usability guides visitors, enabling them to focus on the task they wish to accomplish, rather than the tools needed to get it done.
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The conventional wisdom that it takes seven seconds to make a first impression applies to both real estate and to online real estate -- your website. In a competitive market, prospects may not stick around if your site doesn't seem credible or is cumbersome to navigate.
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How do you explain your business to a prospective client? Do you launch into a prepared sales pitch, infused with industry parlance -- or do you try to simplify to make your offerings relatable to a non-expert? Editing the tech-speak without dumbing down your value is a tricky balance.
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A credible online presence improves placement in search, offers proof to prospects and helps you rise above the competition. Download free infographic.
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Selecting your domain name — or website address — takes time, consideration and a fair amount of dogged research. So if you’re starting a new venture, business or brand, and you need a new domain name, what factors should you consider?
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