As the year's end approaches, we like to reflect back, focusing on successes and noting those pesky "opportunities" for doing better in the new year. While there's not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection…
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There was a time when establishing a domain name for your business as easy as adding "dot com" to your business name. Nowadays, most business names are decided only after an extensive online search to find an attractive and available domain. Selecting your domain name -- or website address -- takes time, consideration and a…
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Nowadays we just can't get away from the screen. In the course of any day, most of us spend hours with our eyes glued to one device or another. Whether we need to map a route, send an email or find information, we reach for the nearest device and get online. While we may be…
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Every business wants to rank highly for search engines, particularly for semantic searches (general terms describing your product or service). At Online Amplify, we work with clients to optimize their online presence with two key objectives in mind: To achieve high placement in the search results To respond to user needs when visitors clicks through…
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What are your key conversion goals? The question, which I ask of every client, seems like a no-brainer. The initial response: "To buy my product or services." Of course; while we may love our work, most of us are in it (at least to some degree) to earn a living. But selling is a process,…
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