As the power of content marketing gains recognition, more businesses are turning to blogging as a key lead generation strategy. Blogging allows you to demonstrate your expertise and gain visibility by sharing in a variety of venues where your target client spends time online. Don’t even consider blogging unless … First things first. The most important attribute…
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Content creation is not an easy task. Crafting a well-honed, balanced and informed blog post or article takes time, care and frankly, a lot of editing. As explained in our post about creating compelling content, concise copy is more effective and respectful of your audience, but more difficult to write. Credible and original content is…
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The year-end is in sight. It's time to reflect on the year coming to a close and consider how we can do better in the coming year. Whether or not you're a fan of making resolutions personally, in business they are a necessary element for growth. This post has been refreshed for relevance. See the…
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One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. Blog posts not only provide relevant content to increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh content to be shared. That helps your site to get ranked so it appears…
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Let's face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start. In our digital lives as well, we seek…
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