Let's face it; there's an endless supply of online content clamoring for the attention of viewers. And competing with entertaining pop-up reels featuring dancing dogs isn't an easy task.5 content marketing do's and don'ts to capture viewers for your blog posts, email marketing, social and video marketing.
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The problem with canned “industry-focused content” is that it is industry-focused -- not centered on your target client. Not capitalizing on your unique value proposition, your unusual (but proven) approach or your personal expertise resulting from decades-long involvement in your field.
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