As a business owner or leader, there are always more tasks to complete than time to handle them. Can you imagine the power of knowing which marketing efforts are driving traffic to your website? Would you be less frustrated with posting on Facebook if you knew it was sending visitors every week? Might you be more…
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A client considering a website redesign asked me to review the effectiveness of their current site. Developed by a web hosting company that specializes in the client's niche, the site was built from a template which included industry-relevant copy, with designated fields to "personalize" the site.
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Since your website is the hub of your online presence, you want to ensure it’s responding to the needs of your customers. One way to assess its effectiveness is by examining your website traffic. Website analytics provide real data on the volume of visitors to your site, where they’re from geographically, what content they’re looking…
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Today’s post is another in our “Tidbits of Wisdom” series. These posts offer knowledge and guidance in consumable, bite-size portions, enabling you to read, process, understand and actualize the learning without taking a lot of time out of your schedule. We’ve written before about Google Analytics. Installed in the back end of your website, it…
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Today's post about Google Analytics referral sources is our first in a new feature called "Tidbits of Wisdom." We understand that business owners are overwhelmed, to say the least. Growing your business while working in it is a challenge and it can be difficult to see the big picture. Days, weeks, even months can pass while you…
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