And just like that, another year is nearly over. As we reflect on the year coming to a close, the dramatic pace of technological change is impossible to overlook. In 2023 we saw big shifts in social media, including the reinvention of Twitter as X, the explosive growth of video reels and the introduction of…
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Crafting quality blog posts isn't a simple effort. Why not make all of your content gated?
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From headlines to blog post titles, teaser text to email subject lines -- snagging the spotlight takes concentration, focus and frankly, a bit of sizzle.
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Development of an editorial calendar is a left brain activity, whereas crafting blog posts, videos or podcasts are right-brain activities. While most of us possess both right- and left-brained acumen, attempting to draw from both simultaneously can be frustrating and unproductive.
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Blogging is a commitment. Producing useful, inspired content is challenging, but maintaining a consistent blogging cadence adds additional layer of difficulty. When first launching a blog, business leaders (or their designated blog authors) are filled with creative energy, often publishing multiple blog posts only days apart. That sets a very high bar for the future.
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