Offer a tempting nugget to intrigue
With a seemingly limitless world of information to explore, competition is fierce for a millisecond of attention. Capturing a visitor requires the perfect recipe to pique interest and intrigue your reader.
For content, that perfect recipe means paring back your words to the essentials. Crafting concise messaging that is compelling, unique and useful – and that resonates with your audience.
For the user experience, it’s about surprising and delighting your visitor with an intuitive experience that they don’t have to think about or figure out. One that’s not just helpful, but actually pleasing.
In visual branding, the message is similar. Less is more. Capture the visitor’s attention with a logo, design and imagery that’s on-message and simple. Draw them in, but don’t tell everything from the get-go. (more…)