Marketing Strategy

The Power Of An Emotional Response

Cheerios emotional connection

Emotion is a powerful motivator.

Consider the iconic Superbowl ad where the Budweiser Clysdale races through city streets to reunite with the trainer who raised him. The ad touches the hearts of even the most stoic among us.

Or the Cheerio’s box packaging themed “Made For Little Hands.” For any parent, it recalls days of tiny sticky fingers and the overwhelming intensity of parental love. Again, our response is visceral and emotional.

The Budweiser ad never mentions any product attributes, while Cheerios cites the nutritional benefits of the product only as a post-script with the tagline “Learn more about the goodness inside.”

Can you imagine if your client interactions were even half that intense?  (more…)

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Sponsored Social Media: The Importance of Transparency

pinky-swear - be transparent

Pinky-swear … Be transparent when using ambassadors or other influencers

Gone are the days when a monthly magazine ad was enough to keep your business growing. An ever-increasing array of creative marketing strategies is needed to breaking through today’s social media clutter. Quality content that captivates, informs or amuses is step one. Consistent, intentional posting and authentic engagement — step two.

Depending on your industry and target client, you might also consider additional steps  (more…)

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Resolution #1: Stop Ignoring Your Analytics

gerbil on exercise wheel

Step off the gerbil wheel (photo credit: Flickr)

Yep, it’s January — resolution time. Whether you are a resolutions believer or can’t be bothered, the start of a new year provides a fitting opportunity to assess your past activities and commit to greater effectiveness going forward.

Reflecting on the past year of long hours without much downtime, many business owners resolve to seek more balance in the new year. Making that goal a reality requires a behavior shift.

When feeling overwhelmed, it’s human nature to engage in familiar, routine tasks that provide a sense of accomplishment. But like a gerbil on an exercise wheel, blindly running in circles doesn’t move us forward. (more…)

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