Tag Archive: evergreen

Blogging Best Practice: The Importance of Evergreen Posts

evergreen

Let’s face it, human beings are creatures of habit. Whether your rituals are a daily coffee run or Sunday morning gym class, an annual apple picking trip or family holiday menu, a monthly date night or weekly Meatless Monday, routines are part of life from the very start.

In our digital lives as well, we seek out routine and regularity. Recipients of your social posts become accustomed to your pacing and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Instagram, Twitter or LinkedIn, and whether you post weekly or five times daily, you create an expectation of a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media efficiently and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and your analytics will show a lift in your blog traffic and email newsletter open rate.

Planning pays off

When I work with clients to create a new blog, I recommend that before we begin to publish, we accumulate six to eight “evergreen” posts. I use the term evergreen because the blog posts are not time sensitive; they are unrelated to current news or seasonality and can be used to maintain cadence when “life happens” … a busy season, a new commitment, a hurricane that causes an extended power outage — or whatever curveball is thrown your way.  (more…)

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Blogging Best Practice: The Importance of Evergreen Posts

We’ve talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media quickly and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and you’ll notice a lift in your blog traffic and email newsletter open rate.

This post has a been updated for relevance and timeliness; read the refreshed post

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