Blogging Best Practice: The Importance of Evergreen Posts

We’ve talked often about the importance of cadence in social media. Recipients of your posts become accustomed to your schedule and grow to expect to hear from you at regular intervals. So whether it’s Facebook, Twitter, LinkedIn or Instagram, and whether you post weekly or five times daily, you create an expectation that should be fulfilled with a relatively consistent cadence. In a prior post, we offered tools and tips that can help you to maintain your social media quickly and effectively.

Blogs and email newsletters should also follow a regular posting schedule. Once the routine is established — daily, weekly, monthly or quarterly — make it a priority to maintain a predictable cadence and you’ll notice a lift in your blog traffic and email newsletter open rate.

This post has a been updated for relevance and timeliness; read the refreshed post



  1. Pingback: An A to Z Guide To Smart Blogging | Online Amplify

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    Excellent post. Thanks.

  3. Mark

    What a good idea. Several people have recommended that I have a blog, but I have been afraid I would not be able to keep up with it. I am going to write a bunch of evergreen posts to get ready before I start the blog. Thank you!

    1. Online Amplify

      Great to hear! It’s really a wonderful feeling when it’s time to publish and your post is 95% done.

  4. Susan

    Nancy, I’ve always admired you for your dedication to your business. This post is a testament to your dedication to family as well. I hope that things have improved and that 2013 is a year of good health for your family and success for you — you deserve it.

    1. Online Amplify

      Thank you Susan. We are trending positive and praying that 2013 is indeed a year of good health.


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