Tag Archive: SEO

Not Mobile-Ready? Google Says It’s Time

mobile-ready? racecar and old truck

Are you keeping up with technology changes?

If your website isn’t yet mobile-responsive, it’s time to act.

As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn’t help.

But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle later. As the centerpiece of your online presence, it merits your attention as a top priority. (more…)

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Recipes? Portfolio? Exercise Videos? It’s All Blogworthy

One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared.

But blogging isn’t for the faint of heart. Perhaps you don’t write easily. You don’t think you have anything to blog about. Or you’re not blogging because your craft is more visual in nature. Did you know that blog functionality can be used for more than just articles? It is an exceptional way to share your newest products, promotions or projects. (more…)

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What Are SEO Plug-ins & Why They Matter

Tidbits of Wisdom

Let’s do some show and tell. Do an online search for a topic that’s covered on your website. Not your company name, but rather, a product or service that you offer, or something you’ve blogged about.

Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!), how does the listing look to you? Is it a weirdly cryptic sentence fragment? The first few words of a blog article? Or (fingers crossed) a clear, articulate and compelling call to action?

Who controls those search results pages anyway?

(more…)

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Making Your Vision A Reality Next Year

Vision for 2017As the year’s end approaches, we like to reflect back, focusing on successes and noting those pesky “opportunities” for doing better in the new year. While there’s not always enduring discipline around personal resolutions, from a business perspective we engage in intentional reflection. Similar to applying marketing intelligence to inform future marketing efforts, intentional reflection uses the wisdom gained from honest assessment of past activities to make purposeful changes. It isn’t easy to slow down and assess while running a business, but we encourage you to make time for some intentional reflection before turning the calendar to the new year. (more…)

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Local Google Search: 3 Is The New Magic Number

searchGoogle has changed the rules again. Not a search algorithm change this time, but rather a shift in the display of results for local searches. Prior to the recent change, a general search such as “hardware stores haverhill ma” would return a display of seven results. Each of the top results (known in the SEO industry as the “7 pack) included the business URL, address and phone, Google reviews and a pin on a Google map.

7 pack - old search results

Image credit: Search Engine Land

3 is the new 7

The new results from a local Google search now feature three listings (referred to as the “3 pack” by SEO specialists). These more streamlined results include the business name, reviews summary, and the time the business will open or close. (more…)

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