Tag Archive: SEO

Frequently Asked Questions: Great & Powerful

yellow brick road
Dorothy's shoes

“There’s no place like home. There’s no place like home. There’s no place like home.”

Take a deep breath and follow Dorothy’s approach when she desperately wanted to return to Kansas. Rather than “there’s no place like home,” your phrase to repeat three times (and make your mantra) is:

I will keep my website fresh

Evolving as your business grows and changes, your website should be a living thing. The changes may be minor or more substantial, mirroring the expansion of your business and where you are in your business’ lifecycle. (more…)

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Unleash The Power Within – Leveraging Links Part 3

links

A website is not a once-and-done proposition. They’re more like laundry — one of those day-to-day tasks that never seem to get completed. As your business evolves, your online presence — with your website as its centerpiece — must evolve as well. When you first launch, or when you’ve just reworked one section or another, you may feel that your website is finished. But really, it’s just momentarily paused until the next activity kicks in.

Even if your business hasn’t changed much, the online landscape is surging ahead at warp speed. To stay relevant and continue to attract search engines and prospects, your site must move forward as well. Capitalizing on both on-page and off-page search engine optimization (SEO) strategies can help your site place on the search engine results pages.

There’s a reason it’s called the web

Search algorithms include hundreds of ranking factors. While the relative importance of individual factors shifts frequently, there are some primary ones that we’ve blogged about previously — such as fresh, substantive and credible content, strong credibility signals and a mobile-responsive template.

Another key ranking factor is the presence of authoritative links. (more…)

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Not Mobile-Ready? Google Says It’s Time

mobile-ready? racecar and old truck

Are you keeping up with technology changes?

If your website isn’t yet mobile-responsive, it’s time to act.

As a business owner, we understand firsthand that staying on top of everything is a daily challenge. And the rapid speed of technology changes doesn’t help.

But of all of the business initiatives to choose from, your website isn’t one that should be deferred to tackle later. As the centerpiece of your online presence, it merits your attention as a top priority. (more…)

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Recipes? Portfolio? Exercise Videos? It’s All Blogworthy

One of the many powerful benefits of blogging is the unique keyword-rich URL of each post. These posts not only increase your online footprint, but also demonstrate authority and signal search engines that your site has fresh relevant content to be shared.

But blogging isn’t for the faint of heart. Perhaps you don’t write easily. You don’t think you have anything to blog about. Or you’re not blogging because your craft is more visual in nature. Did you know that blog functionality can be used for more than just articles? It is an exceptional way to share your newest products, promotions or projects. (more…)

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What Are SEO Plug-ins & Why They Matter

Tidbits of Wisdom

Let’s do some show and tell. Do an online search for a topic that’s covered on your website. Not your company name, but rather, a product or service that you offer, or something you’ve blogged about.

Do your website pages or blog posts appear on the search results pages? If yes (so far, so good!), how does the listing look to you? Is it a weirdly cryptic sentence fragment? The first few words of a blog article? Or (fingers crossed) a clear, articulate and compelling call to action?

Who controls those search results pages anyway?

(more…)

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