How To Be Sure Your Facebook Fans See Your Posts In Their News Feed
Effective Facebook marketing involves getting engagement from your fans. More than just liking your page, you want fans to comment and share your posts. But how can they engage if they don’t even see your posts? A couple of months back, Facebook changed their algorithm — yet again — resulting in posts not appearing in the news feeds of many fans who had previously “liked” the page.
If you are a fan of our Facebook page but haven’t seen our posts in your news feed recently, you can see our posts again by making a quick change in your settings.
From your personal profile, go to the Online Amplify Facebook page. Next to the “Like” button is a gear icon with a drop-down menu. Select the first item, Add to interest Lists, to receive our posts in your news feed. Please let us know which topics are of interest you by sharing in the comments.
If you have a business Facebook page, share this post with your fans so that they see your Facebook posts in their news feeds and are able to engage with you on topics of interest.
Great post! This is something that our clients have been dealing with ever since the Facebook Timeline came into existence. Here’s the issue we have. How can we be sure that fans/followers will add a business to one of their interest lists? Any suggestions for how to ensure a business is added?
Thanks for your comment. Unfortunately you can’t ensure that fans will add your business to their interest lists, you can just encourage them to do so. And as Donato points out in his comment, you need to do so in places other than Facebook, since your fans may not see your posts there. This is another reason to have a multi-faceted marketing strategy. Channels to consider using for communicating this message: social media including LinkedIn groups, email newsletter, blog posts.
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Great post. How do you reccommend telling them this. It seems that it wouldn’t be as effective as a status update since they aren’t seeing them?
Thanks for the comment. It is a tricky issue. You need to get to your audience in other ways like a blog post, email newsletter, Twitter or or LinkedIn status update. Or all of the above.