Is Your Website A Map Or A Maze?

Let’s face it: When considering buying products or services from your business, most potential clients will start with a review of your website. That experience can lead the visitor to gain confidence and interest in your business, or to click away and search for competitors. As the centerpiece of your online presence, your website experience must guide your visitor, demonstrating that your business offers value and is credible and trustworthy.

This post has been updated for relevance and timeliness. See the updated post.






  1. Al J.

    How can I guide the visitor? I have navigation links on the top of my webpage but those are pretty generic like Products, Our company and Directions. What do you mean by “well placed internal links”?

    1. Online Amplify (Post author)

      The “well placed internal links” are within the body copy. For example, within the following paragraph on this post, I’ve added a context-based link on the words “key conversion goals” to a prior blog post about guiding visitors to your conversion goals.
      When crafting your website experience, it’s important to remember that the purpose of the links is to guide the visitor to relevant and timely information for their needs, offering a clear roadmap. While an impulsive side trip to stop for ice cream may be welcome during a leisurely weekend drive along the coast, diverting client prospects from their chosen path is like not listening during an in-person conversation. Instead, lead website visitors, providing content that deepens their confidence and offering a natural path to your key conversion goals.


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